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cellspacing=5 cellpadding=0 width=604 style='width:362.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=420 style='width:252.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p><span style='font-size:13.0pt;color:#2D93C6'>Business<o:p></o:p></span></p> </td> <td width=150 style='width:90.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p align=right style='text-align:right'><span style='font-size:9.5pt; color:#2D93C6'>July 2010<o:p></o:p></span></p> </td> </tr> </table> <!-- INTRO TABLE --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=604 style='width:362.4pt;mso-cellspacing:3.0pt;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:9.5pt; line-height:130%;font-family:"Arial","sans-serif";color:#000066'>Highlights</span></strong><span style='font-size:9.5pt;line-height:130%;font-family:"Arial","sans-serif"; color:#000066'><o:p></o:p></span></p> </td> </tr> </table> <!-- MAIN LISTINGS --><!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5rLEWIPr9jfwBxj"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1026" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199556519_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/1a5rNX9TIH09xpxBK"><b><span style='color:#000099'>Connecting With Consumers</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Marketing For New Marketplace Realities</span></em><br> Allan J. Kimmel<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 352 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£29.99</span></strong> | 3 June 2010 | 978-0-19-955651-9<br> Also Available as: <a href="http://academic-marketing.oup.com/c/1a5rQfn4BWQZPitGb">Hardback</a> <o:p></o:p></span></p> </td> </tr> </table> <!-- INDIVIDUAL RECORD --><!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5rSxAfvcHQ7bpKC"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1027" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199573547_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/1a5rUPNqosyGp4lP3"><b><span style='color:#000099'>Paradoxes of Modernization</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Unintended Consequences of Public Policy Reform</span></em><br> Edited by Helen Margetts, Perri 6, and Christopher Hood<o:p></o:p></span></p> <p style='line-height:130%'><em><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paradoxes of Modernization</span></em><span style='font-size:8.0pt;line-height:130%; font-family:"Arial","sans-serif";color:#333333'> explores the unintended and unanticipated effects associated with 'modernization' projects and tackles the key question that they provoke - why do policy-makers persist in such enterprises in the face of evidence that they tend to fail?<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Hardback | 288 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£45.00</span></strong> | 17 June 2010 | 978-0-19-957354-7<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5rX80BhIpwGXhTu"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1028" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199593750_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";color:#CC6600'>New in Paperback</span></strong><span style='font-size:8.0pt;line-height:130%; font-family:"Arial","sans-serif";color:#000099'><br> <a href="http://academic-marketing.oup.com/c/1a5s1IqX4e7dgJa2m"><b><span style='color:#000099'>Management Consultancy</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Boundaries and Knowledge in Action</span></em><br> Andrew Sturdy, Karen Handley, Timothy Clark, and Robin Fincham<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Management consultants are typically seen as key mediators in the flow of management ideas. And yet little is known about exactly what happens when they work together with clients, behind closed doors in consulting projects. Do they really innovate or simply legitimate existing knowledge? This book offers a 'fly on the wall' view.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 224 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£19.99</span></strong> | 10 June 2010 | 978-0-19-959375-0<br> Also Available as: <a href="http://academic-marketing.oup.com/c/1a5s40E7XtY3yC66N">Hardback</a> <o:p></o:p></span></p> </td> </tr> </table> <!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5s6iRiQJOTQv2be"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1029" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199589647_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";color:#CC6600'>New in Paperback</span></strong><span style='font-size:8.0pt;line-height:130%; font-family:"Arial","sans-serif";color:#000099'><br> <a href="http://academic-marketing.oup.com/c/1a5s8B4tJZFK8nYfF"><b><span style='color:#000099'>Managing the Modern Law Firm</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>New Challenges, New Perspectives</span></em><br> Edited by Laura Empson<o:p></o:p></span></p> <p style='line-height:130%'><span class=description><span style='font-size:8.0pt;line-height:130%;font-family:"Arial","sans-serif"; color:#333333'>In </span></span><em><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";color:#333333'>Managing the Modern Law Firm</span></em><span class=star-caretcode-i><span style='font-size:8.0pt;line-height:130%;font-family:"Arial","sans-serif"; color:#333333'> </span></span><span class=description><span style='font-size:8.0pt;line-height:130%;font-family:"Arial","sans-serif"; color:#333333'>scholars and legal practitioners examine the latest insights from management research, to enable law firms successfully to meet the challenges of this new business environment. </span></span><span style='font-size:8.0pt;line-height:130%;font-family:"Arial","sans-serif"; color:#333333'><o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 272 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£19.99</span></strong> | 10 June 2010 | 978-0-19-958964-7<br> Also Available as: <a href="http://academic-marketing.oup.com/c/1a5saThEDfwAqgUk6">Hardback</a> <o:p></o:p></span></p> </td> </tr> </table> <!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5sdbuPwvnqI9Qox"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1030" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199593439_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";color:#CC6600'>New in Paperback</span></strong><span style='font-size:8.0pt;line-height:130%; font-family:"Arial","sans-serif";color:#000099'><br> <a href="http://academic-marketing.oup.com/c/1a5sftI0pLeh02MsY"><b><span style='color:#000099'>World Society</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>The Writings of John W. Meyer</span></em><br> Edited by Georg Krücken and Gili S. Drori<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>This book brings together some of Meyer's widely-scattered<br> work, reviewing four decades of scholarship, and adding<br> several original pieces from his current work. It gathers<br> substantive commentary on social processes, from<br> stratification to globalization to socialization, and on key<br> social institutions, from science to religion to law to<br> education.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 400 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£24.99</span></strong> | 17 June 2010 | 978-0-19-959343-9<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/1a5shLVbj157hVIxp"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1031" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199568925_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/1a5sk48mcgVXzOEBQ"><b><span style='color:#000099'>Advertising: A Very Short Introduction</span></b></a><br> Winston Fletcher<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This <em><span style='font-family:"Arial","sans-serif"'>Very Short Introduction</span></em> will tell the truth about how advertising works.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 160 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£7.99</span></strong> | 24 June 2010 | 978-0-19-956892-5<br> Series: <a href="http://academic-marketing.oup.com/c/1a5smmlx5wMNRHAGh">Very Short Introductions</a> <o:p></o:p></span></p> </td> </tr> </table> <p style='margin-left:6.0pt'><strong><span style='font-size:9.5pt; color:#000066'>More titles from Oxford University Press</span></strong><span style='font-size:9.5pt;color:#000066'><o:p></o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/1a5sqWLSS2uurtsP9"><b><span style='color:#000099'>The Regulatory Enterprise</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Government, Regulation, and Legitimacy</span></em><br> Tony Prosser<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Hardback | 272 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£50.00</span></strong> | 10 June 2010 | 978-0-19-957983-9<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; 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