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style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=420 style='width:252.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p><span style='font-size:13.0pt;color:#2D93C6'>Business<o:p></o:p></span></p> </td> <td width=150 style='width:90.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p align=right style='text-align:right'><span style='font-size:9.5pt; color:#2D93C6'>April 2010<o:p></o:p></span></p> </td> </tr> </table> <!-- INTRO TABLE --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=604 style='width:362.4pt;mso-cellspacing:3.0pt;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:9.5pt; line-height:130%;font-family:"Arial","sans-serif";color:#000066'>Highlights</span></strong><span style='font-size:9.5pt;line-height:130%;font-family:"Arial","sans-serif"; color:#000066'><o:p></o:p></span></p> </td> </tr> </table> <!-- MAIN LISTINGS --><!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGikoP6pYtv2Twg"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1026" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199568901_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGkCBZZFPjMVPAH"><b><span style='color:#000099'>Innovation: A Very Short Introduction</span></b></a><br> Mark Dodgson and David Gann<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 162 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£7.99</span></strong> | 25 March 2010 | 978-0-19-956890-1<br> Series: <a href="http://academic-marketing.oup.com/c/18GGmUPaSVGa4OLF8">Very Short Introductions</a> <o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>&nbsp;<o:p></o:p></span></p> </td> </tr> </table> <!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGpd2lMbx0mHHJz" align=align><span style='text-decoration:none;text-underline:none'><img border=0 width=86 height=130 id="_x0000_i1027" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199573981_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><strong><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";color:#CC6600'>New in Paperback</span></strong><b><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#CC6600'><br> </span></b><span style='font-size:8.0pt;line-height:130%;font-family: "Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGtNsHyHeGWtzSr"><b><span style='color:#000099'>Re-Forming Capitalism</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Institutional Change in the German Political Economy</span></em><br> Wolfgang Streeck<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Wolfgang Streeck has written extensively on comparative political economy and institutional theory. In this book he addresses some of the key issues in this field: the role of history in institutional analysis, the dynamics of slow institutional change, the limitations of rational design and economic-functionalist explanations of institutional stability, and the recurrent difficulties of restraining the effects of capitalism on social order. <o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback |&nbsp;320 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£22.50</span></strong> |&nbsp;04 March 2010 | 978-0-19-957398-1<br> Also available as: <a href="http://academic-marketing.oup.com/c/18GGw5FSrX5xemvWS">Hardback</a> <o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>&nbsp;<o:p></o:p></span></p> </td> </tr> </table> <!-- INDIVIDUAL RECORD --> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGynT3lcWnwfs1j"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1028" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199564330_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGAG6eesNdO8o5K"><b><span style='color:#000099'>Business Ethics</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Managing corporate citizenship and sustainability in the age of globalization</span></em><br> Andrew Crane and Dirk Matten<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>The third edition of this award-winning book introduces business ethics concepts, tools and theories, then applies them to the corporation's key stakeholder groups. It takes a truly global approach in a market dominated by US texts. The accessible style and thorough pedagogy ensure the book is both student- and teacher-friendly. <o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 648 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£33.99</span></strong> | 25 March 2010 | 978-0-19-956433-0<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGCYjp7IE461kab"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1029" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780199556601_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGFgwA0YuUnUgeC"><b><span style='color:#000099'>Strategic Marketing</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Creating Competitive Advantage</span></em><br> Douglas West, John Ford, and Essam Ibrahim<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>The new edition of <em><span style='font-family:"Arial","sans-serif"'>Strategic Marketing</span></em> examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. <o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Paperback | 616 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£37.99</span></strong> | 25 March 2010 | 978-0-19-955660-1<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGHyJKUelKFNcj3"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1030" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780195373424_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGJQWVNucAXG8nu"><b><span style='color:#000099'>Born Entrepreneurs, Born Leaders</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>How Your Genes Affect Your Work Life</span></em><br> Scott Shane<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Although most observers give little attention to how genetics affects your behavior in the work world, your DNA accounts for over one third of the difference between you and your co-workers on many dimensions of your work life, including your work interests, work values, decision making, risk taking, management style, leadership style, creativity, entrepreneurship, and work performance, among other aspects of your work life. This book explains how your genes affect your behavior in the workplace. It will help you to understand why you do what you do; how to make the most of what &quot;you've got;&quot; how to find the right job fit for your innate preferences; how to act in ways contrary to your &quot;nature;&quot; and how to best influence the behavior of your employees and co-workers.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Hardback | 278 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£19.99</span></strong> | 25 March 2010 | 978-0-19-537342-4<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- IMAGE --> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0cm;margin-bottom: 12.0pt;margin-left:0cm;line-height:130%'><span style='font-size:8.0pt; line-height:130%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><a href="http://academic-marketing.oup.com/c/18GGM9a6GK3rfz4rV"><span style='text-decoration:none;text-underline:none'><img border=0 height=130 id="_x0000_i1031" src="http://ukcatalogue.oup.com/images/en_US/covers/small/9780195573565_130.jpg" alt="jacket cover"></span></a><o:p></o:p></span></p> </td> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GGOrnhzZUhxs0wm"><b><span style='color:#000099'>How Brands Grow: What Marketers Don't Know</span></b></a><br> Byron Sharp<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, <em><span style='font-family:"Arial","sans-serif"'>How Brands Grow</span></em> presents decades of research in a style that is written for marketing professionals to grow their brands.<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Hardback | 246 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£22.50</span></strong> | 11 March 2010 | 978-0-19-557356-5<o:p></o:p></span></p> </td> </tr> </table> <p style='margin-left:6.0pt'><strong><span style='font-size:9.5pt; color:#000066'>More titles from Oxford University Press</span></strong><span style='font-size:9.5pt;color:#000066'><o:p></o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- BIBLIO --> <td style='padding:3.0pt 3.0pt 3.0pt 3.0pt'></td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- INDIVIDUAL RECORD --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook:1184; mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt;bgcolor: #ffffff'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <!-- BIBLIO --> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#000099'><a href="http://academic-marketing.oup.com/c/18GHig8zajZfhYbs1"><b><span style='color:#000099'>Global Competition</span></b></a><br> <em><span style='font-family:"Arial","sans-serif"'>Law, Markets, and Globalization</span></em><br> David Gerber<o:p></o:p></span></p> <p style='line-height:130%'><span style='font-size:8.0pt;line-height: 130%;font-family:"Arial","sans-serif";color:#333333'>Hardback | 416 pages<br> <strong><span style='font-family:"Arial","sans-serif"'>£35.00</span></strong> | 11 March 2010 | 978-0-19-922822-5<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=604 style='width:362.4pt;mso-cellspacing:3.0pt;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'><!-- OSO SLOT --> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=604 style='width:362.4pt;mso-cellspacing:3.0pt;background:white; mso-yfti-tbllook:1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <table class=MsoNormalTable border=0 cellspacing=5 cellpadding=0 width=584 style='width:350.4pt;mso-cellspacing:3.0pt;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td width=90 valign=top style='width:54.0pt;padding:3.0pt 3.0pt 3.0pt 3.0pt'></td> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- WHITE SALE FOOTER <table width="604" bgcolor="#ffffff" border="0" cellpadding="5" cellspacing="5"><tr><td style="font-family: arial, helvetica, sans-serif; font-size: 13px; color: #333333; line-height: 130%" valign="top" align="left"> <hr style="border-top: #cccccc 1px solid; color: #ffffff"> <table style="width: 584px; margin: 20 0 20 0 px; bgcolor: #ffffff; font-family: arial, helvetica, sans-serif; font-size: 13px; color: #333333; line-height: 130%" cellspacing="5" cellpadding="5" border="0"><tr> <td valign="top" width="90"><a href="http://ukcatalogue.oup.com/category/sale.do"><img src="http://ukcatalogue.oup.com/images/en_US/acad/fillslot/webws0110_midslot.jpg" border="0" alt="Visit the OUP Book Sale" height="85" width="85"></a></td> <td valign="top" align="left"><p style="color: #000099"> <p><a href="http://ukcatalogue.oup.com/category/sale.do" title="Visit the OUP Winter Sale"><strong>Visit the OUP Winter Sale</strong></a><br /></p> <p>Save up to 75% on hundreds of titles. 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