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mso-fareast-font-family:"Times New Roman";mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> </div> <p class=MsoNormal align=center style='text-align:center'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="Imagen_x0020_4" o:spid="_x0000_s1026" type="#_x0000_t75" alt="LOGO ESIC UNA LÍNEA 40% GRI" style='position:absolute;left:0; text-align:left;margin-left:-37.5pt;margin-top:-62.2pt;width:99pt;height:845.95pt; z-index:-2;visibility:visible'> <v:imagedata src="Nuevas_en_comun.files/image001.jpg" o:title="LOGO ESIC UNA LÍNEA 40% GRI"/> <w:wrap type="square"/> </v:shape><![endif]--><![if !vml]><img width=132 height=1128 src="Nuevas_en_comun.files/image002.jpg" align=left hspace=12 alt="LOGO ESIC UNA LÍNEA 40% GRI" v:shapes="Imagen_x0020_4"><![endif]><span lang=ES style='font-size:24.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>NOTA DE PRENSA<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><u><span lang=ES-TRAD style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-ansi-language:ES-TRAD'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></p> <p class=MsoNormal align=center style='text-align:center'><u><span lang=ES-TRAD style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-ansi-language:ES-TRAD'>Novedad Editorial<o:p></o:p></span></u></p> <p class=MsoNormal align=center style='text-align:center'><u><span lang=ES-TRAD style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-ansi-language:ES-TRAD'><o:p><span style='text-decoration:none'>&nbsp;</span></o:p></span></u></p> <div style='border:none;border-bottom:solid windowtext 1.0pt;padding:0cm 0cm 1.0pt 0cm'> <h2 align=center style='text-align:center;background:white'><span lang=ES style='font-size:26.0pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";mso-ansi-language:ES;font-style:normal'>Nuevas tendencias en comunicación<o:p></o:p></span></h2> </div> <p class=MsoNormal align=center style='margin-top:6.0pt;text-align:center'><i><span lang=ES style='font-family:"Trebuchet MS","sans-serif";mso-ansi-language:ES'>Coordinadores: Joaquín Sánchez Herrera y Teresa Pintado Blanco<o:p></o:p></span></i></p> <p class=MsoNormal align=center style='margin-top:6.0pt;text-align:center'><i><span lang=ES style='font-family:"Trebuchet MS","sans-serif";mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></i></p> <p class=MsoNormal style='text-align:justify'><b><span lang=ES style='font-family:"Arial","sans-serif";mso-ansi-language:ES'>De todas las áreas implicadas en la comercialización de productos y servicios, la comunicación es la que está experimentando los cambios más rápidos y drásticos. La fragmentación de medios y soportes de comunicación, la aparición de nuevas tecnologías y los cambios en el comportamiento del consumidor hacen que sea necesario actualizar su contexto, y exponer las tendencias más importantes.<o:p></o:p></span></b></p> <p class=MsoNormal style='text-align:justify'><b><span lang=ES style='font-size:12.0pt;font-family:"Arial","sans-serif";mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><!--[if gte vml 1]><v:shape id="Imagen_x0020_12" o:spid="_x0000_s1027" type="#_x0000_t75" alt="9788473566940 Nuevas tendencias en comunicación" style='position:absolute;left:0;text-align:left;margin-left:-.5pt; margin-top:6.55pt;width:135.35pt;height:187.2pt;z-index:-1;visibility:visible' wrapcoords="-247 0 -247 21237 503 22131 22605 22131 22605 894 21847 0 -247 0"> <v:imagedata src="Nuevas_en_comun.files/image003.jpg" o:title=""/> <o:lock v:ext="edit" aspectratio="f"/> <w:wrap type="tight"/> </v:shape><![endif]--><![if !vml]><img width=180 height=250 src="Nuevas_en_comun.files/image004.jpg" align=left hspace=12 alt="9788473566940 Nuevas tendencias en comunicación" v:shapes="Imagen_x0020_12"><![endif]><i><span lang=ES style='font-family:"Arial","sans-serif";mso-ansi-language:ES'>Madrid, julio de 2010.</span></i><span lang=ES style='mso-ansi-language:ES'> </span><span lang=ES style='font-family:"Arial","sans-serif";mso-ansi-language:ES'>Esta obra propone realizar un seguimiento de esos cambios, e intentar comprender su utilidad y conveniencia ya que se ha convertido en algo crucial para agencias, anunciantes, e incluso consumidores, más activos que nunca en sus  diálogos con las marcas.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'>Pretende servir de guía para aquellos que quieran estar al día de las nuevas corrientes en comun<a name="_GoBack"></a>icación, a través de casos y experiencias prácticas de las compañías que más han evolucionado en este aspecto. A través de estas experiencias, los estudiantes podrán ver plasmada la teoría y los profesionales encontrar estímulos e ideas que les permitan implementar las últimas estrategias de comunicación.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'>Desde esta perspectiva, se analizan no sólo la comunicación on-line, sino también el buzz marketing, el advergaming, la comunicación sensorial y muchas otras tendencias, puestas en práctica por empresas como Apple, BMW, Coca Cola, Adidas o Starbucks. <o:p></o:p></span></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'>En definitiva, un completo estudio de cómo evoluciona la comunicación y qué es lo que podemos esperar en el futuro del área más compleja y apasionante del marketing.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><b><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'>Autores</span></b><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'>: Juan Carlos Alcaide; Sonia Carcelén García; Angel Luis Cervera Fantoni; Pedro Cuesta Valiño; Pablo Gutiérrez Rodríguez; Belén López Vázquez; Gema Martínez Navarro; José Manuel Mas Iglesias; Mª Jesús Merino Sanz; Teresa Pintado Blanco; Joaquín Sánchez Herrera; Ana Sebastián Morillas.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt; margin-left:0cm;text-align:justify'><span lang=ES style='font-family:"Arial","sans-serif"; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='text-align:justify'><span lang=ES style='font-family: "Arial","sans-serif";mso-ansi-language:ES'>ISBN: 9788473566940</span><span lang=ES style='font-size:12.0pt;font-family:"Arial","sans-serif";mso-ansi-language: ES'><o:p></o:p></span></p> <p class=MsoNormal style='text-align:justify'><span lang=ES style='font-family: "Arial","sans-serif";mso-ansi-language:ES'>Nº de págs.:280<o:p></o:p></span></p> <p class=MsoNormal style='text-align:justify'><span lang=ES style='font-family: "Arial","sans-serif";mso-ansi-language:ES'>Precio: 19 ¬ </span><span lang=ES style='font-size:12.0pt;font-family:"Arial","sans-serif";mso-ansi-language: ES'><o:p></o:p></span></p> <p class=MsoNormal><span lang=ES style='font-size:4.0pt;font-family:"Times New Roman","serif"; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span lang=ES style='font-size:10.0pt;mso-ansi-language: ES'>(*)Foto portada del libro en formato digital en alta resolución&nbsp; y más información:<o:p></o:p></span></p> <p class=MsoNormal><strong><span lang=ES style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#003366;mso-ansi-language:ES'>Paloma Remírez de Esparza</span></strong><strong><span style='font-family:"Arial","sans-serif"; color:#003366'><o:p></o:p></span></strong></p> <p class=MsoNormal><strong><span lang=ES style='font-size:10.0pt;font-family: "Arial","sans-serif";color:gray;mso-ansi-language:ES'>ESIC Editorial<o:p></o:p></span></strong></p> <p class=MsoNormal><strong><span lang=ES style='font-size:10.0pt;font-family: "Arial","sans-serif";color:black;mso-ansi-language:ES;font-weight:normal'>91.452.41.33 |&nbsp; </span></strong><span lang=ES style='font-size:10.0pt;mso-ansi-language: ES'><a href="mailto:paloma.remirez@esic.es">paloma.remirez@esic.es</a></span><span lang=ES-TRAD style='color:#999999;mso-ansi-language:ES-TRAD'><o:p></o:p></span></p> <p class=MsoNormal style='margin-left:72.0pt'><span lang=ES-TRAD style='font-family:"Arial","sans-serif";color:#999999;mso-ansi-language:ES-TRAD'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:72.0pt'><span lang=ES-TRAD style='font-family:"Arial","sans-serif";color:#999999;mso-ansi-language:ES-TRAD'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:72.0pt'><span lang=ES-TRAD style='font-family:"Arial","sans-serif";color:#999999;mso-ansi-language:ES-TRAD'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:72.0pt'><span lang=ES-TRAD style='font-family:"Arial","sans-serif";color:#999999;mso-ansi-language:ES-TRAD'><o:p>&nbsp;</o:p></span></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <div style='border:none;border-bottom:solid windowtext 1.0pt;padding:0cm 0cm 1.0pt 0cm'> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><b><span lang=ES-TRAD style='font-size:8.0pt;font-family:"Arial","sans-serif"; color:#999999;mso-ansi-language:ES-TRAD'>ESIC Editorial<o:p></o:p></span></b></p> </div> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><i><span lang=ES-TRAD style='font-size:8.0pt;font-family:"Arial","sans-serif"; color:#999999;mso-ansi-language:ES-TRAD'><o:p>&nbsp;</o:p></span></i></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>El Área Editorial constituye la proyección de ESIC en el mundo de las publicaciones, aportando la investigación y divulgación de temas de economía, empresa y marketing. <o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>Su fondo editorial, en constante renovación, aspira a ofrecer a los profesionales, a los estudiosos y a cuantos quieran comprender las líneas básicas del funcionamiento de las instituciones económicas, de los negocios y de los mercados, un insustituible material de reflexión y de trabajo.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>Lleva más de 40&nbsp; años editando libros profesionales sobre marketing, publicidad, ventas, recursos humanos, habilidades directivas, finanzas, estrategia, economía, matemáticas y estadística, que mezclan, el rigor, la experiencia, la investigación y la amenidad.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>Edita tres revistas de gran prestigio internacional, que recogen la investigación desarrollada en el mundo del marketing y la comunicación, ESIC Market, la Revista Española de Investigación de Marketing ESIC y aDResearchESIC.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><b><i><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></i></b></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>Ha sido galardonada con el premio Alpha al mejor libro de marketing por <i> Marketing Croscultural </i> de Ildefonso Grande Esteban.<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <div style='border:none;border-bottom:solid windowtext 1.0pt;padding:0cm 0cm 1.0pt 0cm'> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><b><span lang=ES-TRAD style='font-size:8.0pt;font-family:"Arial","sans-serif"; color:#999999;mso-ansi-language:ES-TRAD'>ESIC Business&amp;Marketing School<o:p></o:p></span></b></p> </div> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></b></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><b><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'>ESIC</span></b><span lang=ES style='font-size:8.0pt;color:#999999; mso-ansi-language:ES'>, centro privado fundado en 1965 por la Institución Religiosa de los Sacerdotes del Corazón de Jesús, Padres Reparadores, es la escuela de negocios líder en la formación de estudios superiores de Marketing en España, y responde, mediante el conjunto de sus diferentes áreas de actividad (grado, postgrado, executive education, editorial e idiomas), a las necesidades actuales de la empresa y de su entorno competitivo, mediante la formación de profesionales capaces de analizar, reflexionar, decidir y actuar responsablemente en todos los niveles de la empresa. Sus centros están ubicados en Madrid, Valencia, Murcia, Zaragoza, Pamplona, Sevilla y Curitiba (Brasil) e imparte programas de postgrado con otras entidades de prestigio en Málaga, Santander, Granada, Bilbao, Salamanca y Barcelona.<o:p></o:p></span></p> <p class=MsoBodyText style='margin-left:81.0pt;text-align:justify;line-height: normal'><span lang=ES style='font-size:8.0pt;color:#999999;mso-ansi-language: ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><b><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'>ESIC</span></b><span lang=ES style='font-size:8.0pt; font-family:"Arial","sans-serif";color:#999999;mso-ansi-language:ES'> es miembro fundador de <b>AEEDE</b> (Asociación Española de Escuelas de Dirección de Empresas), miembro acreditado del <b>Executive EMBA Council </b>y miembro, entre otras, de la <b>efmd</b> (European Foundation for Management Development), <b>CLADEA</b> (Consejo Latinoamericano de Escuelas de Administración), <b>AACSB</b> (The Association to Advance Collegiate Schools of Business), <b>AECE</b> (Asociación Española de Comercio Electrónico), <b>FECEMD</b> (Federación Española de Comercio Electrónico y Marketing Directo), <b>IAI</b> (Instituto de Análisis de Intangibles), <b>AEC</b> (Asociación Española para la Calidad) y <b>CEG</b> (Club Excelencia en Gestión).<o:p></o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-left:81.0pt;text-align:justify'><span lang=ES style='font-size:8.0pt;font-family:"Arial","sans-serif";color:#999999; mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span lang=EN-US style='mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span lang=EN-US style='mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal><span lang=ES style='font-size:12.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:ES'><o:p>&nbsp;</o:p></span></p> </div> </body> </html>