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style='width:465.0pt;mso-cellspacing:0cm;background:#9C9C9D;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;height:15.0pt'> <td style='padding:1.2pt 12.0pt 1.2pt 12.0pt;height:15.0pt'></td> </tr> <tr style='mso-yfti-irow:1;height:18.0pt'> <td style='padding:1.2pt 12.0pt 0cm 12.0pt;height:18.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><img id="_x0000_i1025" src="http://cup.msgfocus.com/files/amf_cup/workspace_4/HSS_Academic_Professional_Books_Headers/Sociology.jpg" border=0><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2'> <td style='padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=588 style='width:352.8pt;mso-cellspacing:0cm;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='background:#989898;padding:0cm 0cm 0cm 0cm'></td> </tr> <tr style='mso-yfti-irow:1'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:13.5pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman"'>The <u><span style='color:#6F0D47'>first</span></u> academic book dedicated to the problem of rudeness in everyday life</span></b><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2'> <td valign=top style='padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=568 style='width:340.8pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm' height=288> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=568 style='width:340.8pt;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=370 valign=top style='width:222.0pt;padding:3.0pt 6.0pt 0cm 6.0pt'> <div editable=on sectionname=area1b sectionwidth=300px sectionheight=300px> <p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size: 10.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"'>Has anyone ever pushed in front of you in a queue? Stolen your parking space? Talked on their mobile phone during a film at the cinema?<br> <br> This unique book provides the <b>first ever systematic investigation</b> of typical encounters with rudeness. Through a meticulous analysis of <b>over 500 events</b>, it maps out what people experience as rude, where and when this happens and what takes place in the exchange between the participants.</span><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p><b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>'An innovative sociological study of an issue that today generates much anxious chatter but little sustained analysis'</span></b><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"'> <o:p></o:p></span></p> <p><i><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"'>Ian Loader, University of Oxford</span></i><span style='font-size:7.0pt; font-family:"Verdana","sans-serif"'><o:p></o:p></span></p> </div> </td> <td valign=top style='padding:0cm 0cm 0cm 0cm'> <div editable=on sectionname=area2 sectionwidth=300px sectionheight=300px> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://cup.msgfocus.com/c/1hHdpvzvcAT8alKkE"><span style='text-decoration:none;text-underline:none'><img border=0 width=180 height=272 id="_x0000_i1026" src="http://assets.cambridge.org/97805217/19803/cover/9780521719803.jpg"></span></a><o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://cup.msgfocus.com/c/1hHdrNMG5QJYseGp5"><b><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#6F0D47'><br> </span></b></a><o:p></o:p></span></p> </div> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='padding:3.0pt 6.0pt 0cm 6.0pt;float:none'> <div editable=on sectionname=area8b sectionwidth=585px sectionheight=100px> <div align=center> <table class=MsoNormalTable border=1 cellspacing=0 cellpadding=0 width="104%" style='width:104.0%;background:#C1C5E9;border-collapse: collapse;mso-yfti-tbllook:1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal align=center style='margin-bottom:12.0pt;text-align: center'><i><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman"'>" The first academic book dedicated to the problem of rudeness in everyday life, analysing survey data from over 500 events </span></i><span style='mso-fareast-font-family: "Times New Roman"'><br> <br> </span><i><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman"'>" Integrates statistical information with commentary, illustration, reflection and explanation </span></i><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><i><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman"'>" Discusses ways to combat rude behaviour and identifies solutions for reducing the level of incivility in everyday life</span></i><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </div> <p align=center style='text-align:center'><b><span style='font-size:13.5pt; font-family:"Verdana","sans-serif";color:#6F0D47'><a href="http://cup.msgfocus.com/c/1hHdu5ZQZ6AOK7Ctw">Click here to find out more</a></span></b><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman"'><br> You can also browse all our sociology titles at <a href="http://cup.msgfocus.com/c/1hHdyGqcLCivjTuCo"><span style='color:#6F0D47'>www.cambridge.org/sociology</span></a>. If you have any queries please do not hesitate to <a href="mailto:lfinn@cambridge.org"><span style='color:#6F0D47'>email me directly.</span></a><o:p></o:p></span></p> <p align=center style='text-align:center'><span style='font-size:7.0pt; font-family:"Verdana","sans-serif"'>Kind regards,<o:p></o:p></span></p> <p align=center style='text-align:center'><span style='font-size:7.0pt; font-family:"Verdana","sans-serif"'>Laura Finn<br> <strong><span style='font-family:"Verdana","sans-serif"'>Marketing Executive</span></strong><br> Cambridge University Press<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center'><span style='font-size:7.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman"'> <hr size=2 width="100%" align=center> </span></div> </div> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=1 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse;border:none; mso-border-alt:outset white .75pt;mso-yfti-tbllook:1184'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='border:inset white 1.0pt;mso-border-alt:inset white .75pt; padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<a href="http://cup.msgfocus.com/c/1hHdAYDnES9lBMqGP"><span style='text-decoration:none;text-underline:none'><img border=0 width=153 height=92 id="_x0000_i1028" src="http://clientfiles.msgfocus.com/files/amf_cup/workspace_4/Advertising_banners/Alerts_Banner_Small.jpg"></span></a><o:p></o:p></span></p> </td> <td style='border:inset white 1.0pt;border-left:none;mso-border-left-alt: inset white .75pt;mso-border-alt:inset white .75pt;padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<a href="http://cup.msgfocus.com/c/1hHdDgQyy80bTFmLg"><span style='text-decoration:none;text-underline:none'><img border=0 width=153 height=92 id="_x0000_i1029" src="http://clientfiles.msgfocus.com/files/amf_cup/workspace_4/Advertising_banners/CLC_small_ad.jpg"></span></a><o:p></o:p></span></p> </td> <td style='border:inset white 1.0pt;border-left:none;mso-border-left-alt: inset white .75pt;mso-border-alt:inset white .75pt;padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<a href="http://cup.msgfocus.com/c/1hHdFz3JrnR2byiPH"><span style='text-decoration:none;text-underline:none'><img border=0 width=180 height=90 id="_x0000_i1030" src="http://clientfiles.msgfocus.com/files/amf_cup/workspace_4/Advertising_banners/CBO_-_animated_banner.gif"></span></a><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:3;mso-yfti-lastrow:yes'> <td valign=bottom style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><img border=0 width=588 height=80 id="_x0000_i1031" src="http://hosted.adestra.com/cup/images/CP05223/T1/footer.jpg" alt="Cambridge University press | 1584 - 2009| 425 years of Cambridge printing and Publishing"><o:p></o:p></span></p> </td> </tr> </table> </div> </td> </tr> <tr style='mso-yfti-irow:3;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> </table> </div> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> </div> </body> </html>